The set up was pretty ingenious. A big stage with 11 podiums arranged in front of it. Players sat at the podiums and answered (mostly inane) questions. Six of the players were shown on huge video boards flanking the stage. They switched up who was being shown from time to time. Two more video boards were broadcasting the NFL Network feed and Hansen's in-house ramblings with floor interviews by Ladanian Tomlinson.
The Falcons were featured for an hour and then, following a ceremony with the captains and coaches from both teams, there was a concert by a group I've never heard of.
It's not often you get to see the world's worst dressed rich guy wearing a tie. These two shots are from the web. We were no where near close enough to take them.
After the intermission concert they rolled out the Patriots for an hour of interviews. My wife and I had had enough by the time the Pats here herded onstage so we headed for the doors. Another concert and fireworks were scheduled to conclude the evening but we were home by then.
Our tickets were for seats in the mezzanine and had a $30 price listed on them. I'd have been rather unhappy had I paid $60 for what was delivered. Besides the privilege of hearing some dork ask Matt Ryan if he has ever considered changing his nickname from "Matty Ice" to "Matty Ice-cream" (I only wish I was making that up) we each received a drawstring backpack with 'stuff' inside. We got men's grooming samples, a towel, and Snickers bars among the swag.
We were also given this 'radio'. It was pretty ingenious actually. It was to be used to hear your selected interviews. You could slip it over either ear. Each player or coach that was featured on a video board also had their interview broadcast on a numbered channel. You tuned your radio to hear whichever one interested you. The NFL Network and Hansen's chatter had channels as well.
The cards are pretty sweet actually. Each pack had five and they were all shiny and pretty. Each pack had a couple of current players....
...and a legendary player in this design.
Each pack also had a Gridiron Kings card and a Legends of the Shield card. I used to collect Marcus Allen pretty casually so the card I posted at the top of the post was appreciated.
Overall it was an interesting experience. Not one I'd do again though. Especially not for $30 a ticket.